# identity.md

## Organization Overview
- **Company Name:** ATTITUDE
- **Mission:** To provide clean, EWG Verified home and personal care products that are safer for homes and better for the planet, offering high performance essentials.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Serving a broad customer base with over 68,000 5-star reviews.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to safety, environmental responsibility, and high-performance product development, supported by in-house expertise.
- **Relevant Links:** [About Us](https://attitudeliving.com/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Develops and produces EWG Verified® clean home and personal care products with in-house expertise, focusing on natural and vegan formulations.
- **Location(s) and Geographic Presence:** Operates in the United States and Canada.
- **Key Partnerships and Affiliations:** Environmental Working Group (EWG) for product verification.